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Fiver Friday: Buy IDK's "Ben" Book Online, For €5!

“Fiver Friday“, launched on July 1st, aims to encourage the Irish population to go out and spend €5 extra on local products to kick-start the economy. IDK is offering its award-winning childrens’ book, “A Birthday For Ben“ at €5.00 per book, on Fridays through end-August 2011 (down from €8.99). Subscribers to our monthly ezine can buy